Visual Communication Design In The New Situation Of Ecological Choice

In recent years, with the rapid development of green design, a series of problem has been exposed such as high cost, lack of user-friendly, low recycling and so on. For these drawbacks, designers have a responsibility that can not be avoided. The designers' primary task is to analyze the current problem in green design and explore the method of eco-friendly design with the changes of design thoughts. This is the only way to promote the sound development of the brand image.An eco-designer requires systematic thinking. Following the principle of reduction, reuse and recycle, the whole process from the selection to production, then to recycling must be taken into considerations by designer in order to avoid the resource waste and environmental pollution. The content involved in visual communication design can be roughly classified to select the best design according to the use of their characteristics. Various design programs can make a positive effect on the environment to achieve the goal of ecological protection. They are as follows:High pollution and consumption of paper print should be instead of different media; the amount and the variety of materials should be simplified and the environmental protection materials should be widely promoted; to make personalized designs attract and affect the Consumer behavior.As the field of green design involves a wide range, the support and cooperation between the related industries would be essentially needed. Furthermore, it is an inevitable trend to establish positive interaction between businesses and consumers so that green design can keep the sustainable development. All-round cooperation and communication in various fields promise a big future of green design.