The Development And Design Of The West Lake Commemorative Gift With The Song Dynasty Silk Flower As The Creative

This paper is based on the Song Dynasty to the creation of Zanhua West Lake Memorial research and design practice of gifts,through the study on the interpretation of the history of the Song Dynasty in Zanhua culture,the unique Zanhua ritual system as the research subject,while on ceremonial occasions,style,system,etc.the Zanhua Zanhua semantic form specific discourse,the Song Dynasty Zanhua accumulation theory information form and culture.At the same time through the Zanhua ritual process of geographical research,confirmed the Zanhua important position in the history of the Song Dynasty in Hangzhou,Hangzhou Zanhua to trigger activation convey a deep historical and cultural connotation of the design.Through investigating the different regions of the traditional production process,while Zanhua folk,Zanhua products in the design practice,the analysis of modern Zanhua feasible direction activation design.And finally through the Zanhua pattern,technology,color and other aspects of the semantic extraction based creative design elements,activation.According to the design of modern products,realize the innovation of customs and culture Zanhua expression in Song dynasty.Through the above research and practice,to the Song Dynasty Hangzhou promotion through modern commemorative gifts in the form of Zanhua history and culture,combined with a variety of modern transmission media,imagine a series of Song Dynasty Zanhua as an independent brand promotion plan should be carried out after the.Meet the modern life aesthetic and practical products R&D products,and products through the dissemination of cultural connotation,cultural value added,the final completion of the Song Dynasty Zanhua activation design.