West Lake Exposition Design

With the rapid development of the exhibition industry in today’s society,the exhibition design as an important means of information exchange anddissemination, its ultimate goal is to the efficient dissemination displayinformation to the people, it is an exchange of information on its displayobjects, shared transmission behavior. At the same time, the visual as themost important human sensory perception plays a dominant role in theexhibition information dissemination and cognitive processes, visualcommunication design is a combination of art design, it can accurately conveyexhibits, creating exhibition unique the atmosphere and experience theinteraction between Volkswagen and exhibits, so it has a comprehensive,cross-cutting features.West Lake Expo exhibition design information to convey andcommodity marketing, it is the middle of the enterprise information andcomprehensive social communication media, as well as the exchange ofinformation. In this paper, based on the carrier Expo exhibition design, thedissemination of information designed to focus, for example ZhejiangHangzhou West Lake Expo, analysis and summarized the researchbackground, purpose, meaning, as well as domestic and foreign researchstatus, absorb display design, information theory knowledge of relateddisciplines, Psychology and the dissemination of the visual theory, acomprehensive exposition clear an important part in the West Lake Expoexhibition information dissemination process and system elements andprocess of information dissemination. The West Lake Expo exhibitiondesign is divided into three parts: the exhibition space designed to showthe graphic design, display multimedia design, combined with successiveWest Lake Expo case analysis, to explore the problems in its design,reflection and proposals, drawing on relevant case experience on thesubject Discussion and research.