The Application Research Of Juvenile Style In Design

The advent of the era of visual culture,In the design of visual language and elements more diversity and pluralism,Especially in today's so-called modern media,electronic media,such as computer network,video,high-tech,etc.A large number of complex Visual information is filled with people's vision,In this situation,People eager to pursue a natural,simple,fresh,pure Visual language—Design of a Naive and Unsophisticated style.It's in a pure way to render a climate,Thought and inspiration created,then extend into another dimension of pure world,colored,tangible and relish,also make the designers of divergent intellect,inspiration multiplier,works with vitality,and the style are very popular among people.The era of the traditional media to the process of the development of multimedia information,Electronic technologies,Visual communication of media,socio-cultural forms that promote the development of new forms,electronic technology has become increasingly mature,it subverts the mode of design to a certain extent.So,the Naive and Unsophisticated style of the Visual expression,means of expression,is more varied.The essay based on the research of the naive and unsophisticated style,from a design perspective and summarized its visual characteristics,and analysis and its application in design issues.The essay generalizes and diagnosis the sources and effects of the style from the cultural background,then focused explore its formal language and aesthetic characteristics,combined with modern graphic design guidelines,described the style of artistic features,forms,means of expression and tools.Finally,to demonstrate the style in visual communication design,brand product design,crafts design,space design and other aspects of the application form and advantage,meanwhile,summarized the value of the Naive and Unsophisticated style.Expect the Naive and Unsophisticated style for modern design with some new design ideas and methods to guide our design practice.