Research And Application Of Zen Style In Visual Design

Under the background of economic globalization,the excellent traditional culture of our country is seriously impacted,and some designers blindly follow the trend,which leads to the lack of distinct national character of the design works and the separation from the localization.People pay more and more attention to the spirit of traditional culture under the development of the national spirit of promoting the revival of traditional culture and the spirit of planting craftsmen.That's it.The designer is required to return to the native country in the design works,to meet the spiritual needs of the people.Therefore,how to integrate excellent traditional culture into visual design works as a design element is a serious problem that needs to be solved.The Chinese nation has a long and vast history of civilization for more than 5,000 years.In this long period of development,According to their living habits and practical experience,the brave and laborious people of our country accumulate and create many excellent cultures and advanced technology with their own national imprint.Zen is the quintessence culture of Confucianism and Taoism,and it is also a unique art school in the East.Zen advocates all things in nature,advocates the concept of "mind is Buddha",pursues the natural state of truth and simplicity,yearns for the beauty of artistic conception from the Qing to the quiet and the emptiness of all things.These cultural thoughts have a profound impact on our daily life,and have a profound impact on the development of art and design.The exhibition is also inextricably linked.Therefore,the modern Zen style design works in-depth analysis,summed up the excellent cultural connotation,and applied to visual design,forming a unique design language of Zen elements,which is the original intention of the author to write this paper.This article mainly takes "the Zen meaning style" and "the modern vision design" as the starting point,first carries on the thorough understanding to the topic research background,the purpose significance and the domestic and foreign research present situation;Then the concept of "Zen" and "Zen meaning" are explained in detail,and the influence of Zen with Chinese and Japanese traditional culture and art is traced back to its origin.Then to the elements of Zen works,color,construction techniques to carry out a detailed analysis,summed up the Zen in the modern society of multiple values;Finally,a comprehensive demonstration and analysis are made on the web page design of "Nai Unbounded flagship Store" and APP design of "Dongjiaou Artist",so as to refine the Zen culture into a single culture.The unique Zen design style and design methodology provide elements of national characteristics for modern visual design and promote and protect excellent traditional culture.