ACG Era & Designs Of Naive And Unsophisticated Style

Nowadays, animation, gaming, graffiti, games, networking, high-tech products , etc are flooding into people's life. ACG (abbreviation for Animation, Comic, and Game), which has exceeded the scope of the entertainment industry, becomes an indispensable sub-cultural phenomenon. People, born in the late 70s and early 80s and growing up in such an age have developed into important consumers and new designers. Besides, as Animation, video, games have dominated their recreational lives. Their minds and tastes are also greatly influenced. There is no doubt that ACG has been a new era.The characteristics of this era inevitably affect the development of contemporary design and have an effect on designers' styles. This essay focuses on a representative style——designs of Naive and Unsophisticated style .This style formed under the influence of animation, gaming, graffiti, and games, and then it is widespread in the contemporary design and popular with the younger generations.Aiming at studying the phenomenon of one new era and focusing on its representative design, this essay emphasizes the perspective of one generation's characteristics. To some degree, Naive and Unsophisticated style is an epitome of a new era. The research of this style can help us understand a generation's psychology, their aesthetics, their likes and dislikes and their needs for design. What's more, it can contribute to grasping the design direction of the future consumer groups including the teenagers and children. In addition, it takes benefit of the elevation of graphic design, guiding us to practice and design and providing us with new vision and methods in designing. I Hope the consequence of this research will have a certain value for designers to refer to.