Research On The Application Of Naive Art In Brand Image Design

In the era of commercialization,the brand image of the enterprise,as the core element that affects consumers’ willingness to buy products,directly determines the fate of the enterprise.The overall development of brand image design in China started late,although after decades of development,the vast majority of enterprises in China have begun to pay attention to the shaping of brand image,but compared with developed countries,there are still many problems in domestic brand image design,such as serious homogenization of brand image,too commercialization and vulgarization,lack of attention to emotional value,high-end brand image Brand and international famous brand are few.This paper introduces childish art into brand image design,trying to explore the value and Enlightenment of childish art for enterprise brand image design.Different from the delicate and fluent art form,childish art has a natural sense of relaxation and childish interest.This sense of relaxation and childish interest can arouse the inner pure emotion of the viewer,make people feel happy visually and psychologically,and bring a kind of spiritual experience of returning to nature for the viewer.At present,due to the accelerating pace of life and the increasing pressure of life,the art and design of childish style gradually come into people’s life.The public relieve the pressure through the aesthetic experience and spiritual experience brought by childish art,and make up for the emotional blank of the soul.Whether in the field of art or design,the childish art has shown its strong influence.This paper takes brand image design and childish art as the research object,combs the origin and development of childish art,and analyzes specific works of art to explore the artistic characteristics and artistic value of childish art.By refining the value of childish art to brand image design,this paper clarifies the advantages of introducing childish art into brand image design,and analyzes the application scope and application methods of childish art in brand image design combined with specific design application cases,so as to provide some suggestions for the combination of childish art and brand image design.At the end of the paper,combined with the specific design practice,the research of the full text is supported and verified.