Research On The Relationship Between Modern Newspapers And Media And Charitable Organizations

In Chinese contemporary society,charities kept growing and played significant roles in dealing with constant disasters and destruction of wars all years around.In the development of Chinese philanthropy,the press and media,represented by The Shun Pao,participated all the time.The press and media authentically recorded the change of charitable thought in Chinese contemporary society.On the one hand,the press and media attacked the weaknesses of traditional Chinese philanthropy and proposed crucial reform policies.On the other hand,they actively advocated advanced charitable philosophy of the western world and proposed the construction of charities of a new style,just like Red Cross Society.The press and media reported the general information of charities,such as Private Relief in the late Qing dynasty,Red Cross Society of China and of the world,China International Famine Relief Commission and Xiangshan Salesian College.The report including their establishment and development,as well as their achievements,satisfied the desire of the public to learn about these charities.Their achievements gained greater reputations for charities and drove the development of Chinese contemporary philanthropyFurthermore,the press and media,besides reporting the news of disasters,published numerous charitable advertisements of various styles to rapidly collect social wealth for disaster relief,thus arousing public charitable consciousness and creating charitable social atmosphere.Meanwhile,the press and media published charity balance accounts,kept eyes on the source and destination of the raised money,and established the credit gathering platform for charities.The Shun Pao,as the bellwether of Chinese contemporary press,took advantage of its powerful social influence in establishing its subordinate charity in late Qing dynasty.This charity constructed platform of raising money and initiated charitable campaigns such as famine relief.Moreover,as a representative of the press and media,The Shun Pao revealed the problem of the account of raised money for Anti-Japanese War.It paid close attention to the thorough investigation of this issue and led public voices to the right direction.Hence it renovated the heteronomy mechanism of charities and improved their social credibility.In addition,some people working for the press and media,represented by Shi Liangcai,the general manager of The Shun Pao,were philanthropists as well.Shi Liangcai made great contributions in the cause of the press and media,in patriotic campaigns,in education,and in the field of charity.He embedded charity in the cause of the press and media,and utilized the power of the press and media to promote the development of the charity.His broad acquaintance and cooperation with significant philanthropists reflected a perfect integration of the press and philanthropy.In conclusion,the contemporary press and charities are closely interdependent.They jointly elevated the social credit of charities and medias,promoted the development of Chinese contemporary philanthropy and the press and media,and achieved win-win results through close mutual cooperation.