The Inspiration And Application Of Marketing Theory To The Public Education Of Private Art Museums In China

The philosophy of modern art museum is from the traditional "collection centered" into "audience centered",from the researching and keeping to the social service oriented,museums take "education" as their role,this is one of the symbols of modern society.With the development of China’s economy and culture,China’s consumption and living standards is improving,more and more people go to art museums to experience the charm of art.But the majority of Chinese people still have no idea about art,so "public education" has become a bridge between the art museum and the public,to a certain extent,and has become the starting point for the public to open the road of art.The private art museums of China today are mostly based on contemporary art,and they are developing very fast.The high quality public education activities can meet the needs of different types of audience demand,and also help private art museum develop more and more people to visit,to attract business sponsorship.In the study of museum management and public education activities in western countries,it is found that the successful development of Western art museums is closely related to the application of business theories such as enterprise organization management and marketing.To achieve the mission and objectives of non-profit organizations,with the enterprise management and marketing theory tools,is what worth to learn from the Western Museum management.Based on the development and particularity of Chinese private art museums,the application of marketing theory in this industry,especially for public education of Chinese private art museums,can bring more inspiration and possibility of development.