Research On The Experience Marketing Strategy Of Drama Projects In Jiangsu Provincial Museu

In the era of experience economy,in order to meet the diversified needs of consumers,the transformation of all walks of life has been promoted,and the experience marketing strategy has also brought new development ideas to the industry.In order to further enrich the cultural tourism industry,enhance the economic and social benefits of cultural and expo venues,and drive the upgrading of museum functions,domestic cultural and expo venues have begun to develop immersive theater projects for museums,committed to updating the museum’s expression system,activating the theater culture market,and establishing museums.Brand,enhance the city’s comprehensive cultural soft power.Therefore,based on the theory and strategy of experiential marketing,this article discusses the marketing effect of museum dramas in Jiangsu Province.Through questionnaire survey,literature research and field interviews,we can get a real understanding of the operation of museum drama in the province.Starting from the positive relationship between drama and museum,this paper discusses the specific combination form and practical significance of drama and museum,selects representative cultural and museum venues in Jiangsu Province for comparison,and summarizes the marketing strategies and practical effects adopted by drama projects.In general,the development of domestic museum drama projects is still in its infancy,with practice first and theory lagging behind.However,the immersive drama projects in museums provide operable solutions for the establishment of characteristic brands of cultural and museum venues,and immersive interaction While drama adds entertainment attributes to the museum,it changes the dull and rigid image of the museum in the past,and also shortens the distance between it and the public.However,in the specific combination process,there are also various problems restricting its development,which should be solved.Rationalize space allocation,deepen the theme of drama;diversify marketing and publicity to break channel barriers;develop innovative experience themes to enhance user stickiness;cultivate professional talents to stabilize the drama market.