| New media literature and art is a new art form which uses the latest science and technology, which produces and communicates massively, it is combined with technology, ideological,artistic and Ornamental character, and with the combination of the traditional culture and classical art, highlights the charm of the new media art, it has become an important part of contemporary literature and art.The research of new media literature is a new subject, and there is no exact definition about the concept of new media. This paper starts with the new media art and its characteristics, uses the concepts of literature and art, aesthetics, communication, sociology and other disciplines,adopts literature research methods, theory and case analysis of the combination method, interdisciplinary research method etc. to analyze the new media literature and art, discussion on the composition and characteristics, analysis on its propagation process and methods, indicating that the effect of its aesthetic and social culture, and then explain the new aesthetic concepts of contemporary literary and artistic creation influence and its application in production and communication, in order to make a foundation for construction of new media art theory and practice in the future.This paper argues that new media literature and art is in support of the modern electronic technology, digital technology and network technology. Electronic, digital, networked new media are the carrier and the context of the literary form and literary activities, cross media discourse form is the ontology and the way to exist. The new literature and art is a dynamic development and open concept, it develops with the continuous development of the media technology and its forms, its production, dissemination, acceptance and criticism is also a corresponding transition. The hypertext form of the new media literature and art has the characteristics of multi interactive, highly open and so on. New media literature and art, as a kind of special spiritual and cultural form and discourse products, in addition to the basic features of literary and art, it also has the attributes of aesthetic ideology from the point of view of literature; and has the characteristics of science, technology and digital from the point of view of technology; from a sociological perspective, It is interactive, public, open and diverse. With the spread of new media literature and art, being consumed and accepted, it has become a real aesthetic object, and produces many Social culture and aesthetic effects. The communication of new media literature and art changed the contemporary literary context and development pattern, bring the artistic existence, the form of text, creation subject identity and mode of production, cultural values, artistic consumption, literary study boundary and connotation of the historic transformation. At the same time, it enriches the people’s aesthetic enjoyment, enlightens the reason and wisdom, promotes the interpersonal communication, perfects and develops the truth, goodness and beauty. New media literature and art has the value of aesthetic experience, aesthetic enjoyment, aesthetic exchange and communication of culture, it can promote the development of human civilization. |
