| Combinedwiththe spreadof religionand new mediatechnology is the inevitable trend of historical developmentofthe world’sreligions. On the one hand, all religions are the source of life that there is a certain faith groups as the basis for its existence.For example, as a Christian missionary to put one ofits adherents compulsory homework.Therefore, constant external communication, not only can a firm believer of religious emotion, more importantly, to have a basic religious needs and religious groups interested potential propaganda religious thought, and in the case of the time is ripe to make true believers potential conversion, thereby expanding its adherents basis, maintaining the continued existence and development of religion.On the other hand, religion as a cultural phenomenon, which itself is also in need of external communication, new media choose this new media as a communication tool, for religion, is also maintain their inevitable move subsisting.New Media as a new media of the Internet age. the traditional religious propagation mode had a tremendous impact, combined with the spread of religious culture and new media of communication has become a trend.ln Buddhism, for example, in 2008 the General Assembly of the United Nations to celebrate Vesak, delegates reached a consensus:Internet has become an important tool between Buddhist monks and believers and non-believers among the monks, between believers and believers, communication between believers and non-believers thought, dialogue, collect data, query information, conduct online teaching and other aspects.In this paper, empirical research methods and virtual ethnographic fieldwork, etc., mode of transmission and dissemination of contemporary religion in the new media environment effects do relatively clear depiction.Due to the effect of mode of transmission and dissemination of study have different priorities, and therefore take a different research methods and research ideas, divided into vertical and horizontal two aspects:1.Vertically:Virtual ethnography, the situation through the use of new media, online survey, online questionnaire and participate in new media and other methods of Buddhism, Islam, etc. affect a wider range of religious denominations to dissemination and exchange of visits, to analyze the new media environment basic religious propagation path and presents the main features.2. Horizontally:Sandra Ball-Rokeach spread using basic theoretical perspective structure, selection is typical in a specific area of comparative prosperity of a few denominations, they use new media to investigate the basic situation of religion.In order to further investigate the effects of the spread of religion in this region and new media technologies arising, including the impact on their own development and religious harmony and stability of the entire region.The innovation lies in this article may:I. The possibility of innovative research methods.Depending on the research objectives, we use virtual ethnographic interviews with network method on the research methods of religious propagation modes of new media environment empirical studies (longitudinal),The spread of religion in the new media environment effects of the use of field survey and in-depth interviews with the manner (horizontal).Hoping to spread religious picture in the new media environment as much as possible accurately portrayed. From the literature review, the results of previous studies of the situation of view, this research approach is still rare.2.On the possibility of innovation research perspective:In social studies the impact of new media on the propagation of religion, to borrow Communication communication infrastructures theory macro, micro and meso level investigated the effect of new media on religion in a particular region.From the perspective point of view, this is the possibility of two innovative.This article includes the following three parts:The first part, study of Religion propagation modes in the new media environment. Through empirical research on new media Buddhist Temple in Beijing Longquan Longquan Voices website and Jinbiao imam blog and microblogging,Analysis in the new media environment. Buddhism and Islam is the path by which the form and propagate religion and religious exchanges,and to generalize and summarize the general pattern in the new media environment, the spread of religion.The second part, study of Religion dissemination of results under the new mediaenvironment.This part of the W City through fieldwork Buddhist and Christian house churches in new media. Spread the use of the city’s infrastructure, both religious theory of new media infrastructure three levels of specific analysis and preliminary summary.The third part, based on the analysis of the first two parts, resolve current issues of religious communication in the presence of the new media environment, and explore solutions path from political, religious and ordinary users perspective.The main conclusions of this paper are the following three aspects:Firstly, Beijing Longquan Temple sound Longquan site "five in one" new media Buddhism spread model has achieved a high degree of recognition Buddhist community, politicians and ordinary believers.Thus, the initial judgment of this "five in one" model of transmission is likely to become the future of contemporary Chinese Buddhist Buddhism spread and development of direction.Thus it is necessary to carry out further research.Secondly,through empirical research, summed up the contemporary mode of transmission in the new media environment presents religion polymerization interactive features/This is the Chinese government’s religious management put forward higher requirements.Thirdly, through the dissemination of results in religion at W City, the new media environment Empirical Investigation.It can be concluded, in the micro and macro level religion new media development momentum of rapid infrastructure situation.Most small cities religious new media infrastructure meso level phenomena showing missing.This phenomenon may have an adverse effect on the religious development of these areas, which may cause a chain reaction of society. |
