Research On Communication Effect Of DanceSport On "We Media" Platform

In recent years,the market value of We Media has been increasing.The unique charm of We Media attracts more and more Internet users.Many industries make full use of the characteristics of We Media to publicize,promote and develop their own industries.For Dance Sport,We Media is also a useful channel for communication.In order to further enhance the spreading and development of Dance Sport,we should make full use of the traditional mode of promotion.At the same time,we should also constantly explore and innovate the new model of the integration of Dance Sport and We Media.In this study,the Micro Blog event of "Hou Yao and Zhuang Ting were eliminated" is regarded as a successful case of Dance Sport communication.This study analyzes the communication process of the Dance Sport event on the We Media based on the 5W communication mode,with the methods of literature review,case study,interviewing and questionnaire survey.And we get enlightenment and provide suggestions for Dance Sport communication on the We Media platform.The conclusion is as follows:1.Communication subject: opinion leaders play an important role in the communication of the "Hou Yao and Zhuang Ting were eliminated" Micro Blog event.Their authority and accessibility promote the audience’s cognition and emotion of Dance Sport.2.Communication content: the "Hou Yao and Zhuang Ting were eliminated" Micro Blog event includes the video of professional Dance Sport.And the content is topical and controversial,which promotes the audience to form positive cognition and emotion for Dance Sport.3.Communication channel: according to the characteristics of the communication content and the psychological needs of the audience,the communication subjects chose the Micro Blog platform as the communication channel.They made full use of the function of Micro Blog to strengthen the communication effect of Dance Sport.4.Audience: the characteristics and psychology of the audience promote their participation in the Micro Blog event of "Hou Yao and Zhuang Ting were eliminated",which has an impact on the communication effect.5.Communication effect: the main communication subjects of this event produced content that meets the needs of the audience,and selected appropriate channels to guide audiences the positive cognitions,emotions and behaviors toward Dance Sport.In a word,this event has played a positive role in the development of Dance Sport.