DL Hospital Development Strategy Research

The health care industry is the stability and national development and people's well-being and to ensure that the cornerstone of reform and opening up 30 years, China's medical and health undertakings made remarkable achievements and developments, but with the continuous economic and social development, China's medical and health undertakings the development process also exposed a lot of problems in order to solve these problems, our government and health administration department issued a series of programs and policies for China's medical reform.DL hosptial was established in 1987, belonging to China Southern Power Grid Enterprise Office established the nonprofit hospital, due to constraints on the system and control mode,hospital in recent years, the development of space is getting smaller and smaller, in recent years has been the loss, is facing a crisis of survival. And as the country's health system reform, the deepening of the reform of state-owned enterprises and the reform of power system, and medical industry competition increasingly fierce, it is has brought severe challenges to the survival and development of the hospital DL, DL hospital in the face of the reform of state-owned enterprises,the electric power system reform and the new medical reform policy implementation requirements and problems in the process of, how to grasp the opportunity, scientific development, in the fierce Meet the challenge of market competition, balance the social benefits and economic benefits, fight to the hospital the sustainable and healthy development, the key lies in whether the development and implementation of reasonable development strategy to meet the requirements of their own conditions and external environment. Therefore, developed in line with the strategic goal of DL hospital survival and development, and development strategy of control and implementation is the inevitable choice of DL hospital.In this paper, through the research on the development strategy of the DL hospital, adopted PESTEL analysis, SWOT analysis and build SWOT matrix methods such as key factors in the external environment DL hospital, advantages and disadvantages, opportunities and challenges have been analyzed and summarized, provides a DL hospital in the choice of development strategy in its present form, the development of strategic objectives, development strategy implementation and strategic control over some ideas, provide a reference for the strategic development of DL hospital.