Research On The Development Strategy Of R Public Hospital In Guilin On New Medical And Health Reform

The reform of urban public hospitals in Guilin was officially launched in December 2016.With the deepening of the new medical and health reform,public hospitals are facing new challenges and opportunities for development.At the same time,the state gives a number of preferential policies to social medical institutions,which will increase the current medical market competition in guilin.In this regard,the R hospital in Guilin urgently needs to explore a way suitable for the healthy and sustainable development and formulate a scientific development strategy.This paper takes the reform of the new medical and health system as the background,the development strategy as the research direction^and the R hospital in guilin as the research object,analyzes and expounds the political environment,economic environment,social environment,and technical environment of Guilin R Hospital,and analyzes the supply and demand of Guilin medical and health market.To understand the current situation faced by the public hospitals in guilin,it is concluded that the external environment of the R hospital in Guilin having opportunity and threat.This paper makes an in-depth analysis of the internal resources such as physical resources,human resources,financial resources,organizational resources and brand resources of R hospital in guilin,conducting a systematic analysis of the hospital's business ability,scientific research ability,informatization construction ability and market development ability.having a full understanding of the internal environment of the hospital and the current situation of the hospital,it can be concluded that R hospital in guilin is an internal environment with both advantages and disadvantages.Through SWOT analysis,four alternative plans are obtained.At the same time,combining the development vision of R hospital in guilin with its development strategic objectives,the feasibility and possible influence of the plan are comprehensively considered,and the development strategy of R hospital in guilin should be based on its own situation.Combined with the local environmental factors in Guilin,the diversified overall development strategy and differentiated competition strategy are selected to expand the brand effect and social effect of R hospital in guilin,so that R hospital in guilin can stand out in the fierce medical market competition.Finally,this paper puts forward safeguard measures for the diversified overall strategy and differentiated competitive strategy of R hospital in guilin from the aspects of medical quality and safety management,financial management,information management and human resources,so as to maintain the long-term healthy and sustainable development of the hospital.