Diversity Research On Serialized Packaging Design

In order to enhance the competitiveness of the commodity,packaging plays a role as sales sex medium,highlights the importance of it.With the development of productivity,packaging category has gradually increased.The form is becoming more and more exquisite,and more rich material,serialization of packaging design has become a common form of promotion.Since the 1990 s,due to the economic prosperity and the unprecedented development of science and technology,series packing into the mainstream.However,some designs lack personality too commonplace.The ability of a set of series packaging of different commodities in the ocean of its own,stand out,get the attention of consumers,and generate purchases.So how to reflect the diversity of series packaging design and personalization is the present issues which are worthy of exploration and research.This paper starts from the product of series packaging design,analyses the characteristics of series packaging design and function.And combining with the examples this paper expounds the series of packaging design diversity,emphasizes the application of the decoration design graphic,color,typography,layout and structure,shape,etc.