Study On Chinese Traditional Decorative Elements In Modern Packaging Design

China's traditional culture is extensive and profound,and has a long history.It provides rich design inspiration and creative materials for the packaging industry.In recent years,more and more packaging design works with strong national style have come into the public view,showing a design style that combines simplicity and fashion,attracting the attention of designers and consumers.National culture is also effect the world,in the international packaging design competition,most of the award-winning works have drawn the traditional elements of China,promoted the cultural connotation and artistic value of the product,and won the affirmation and praise of the design circle.While paying attention to the effect of visual communication,more and more designers start with the change of public psychology and emotion,so that their design ideas are rooted in the practical needs of people's life.The study shows that the organic combination of Chinese traditional cultural decoration elements and modern packaging design is of great significance to the heritage and development of traditional culture,and is also an important measure to improve the national image and cultural influence.Therefore,only by recognizing the excellent tradition of local culture and nation and making continuous innovation and Transcendence on this basis can we excavate the essence of packaging design and promote the continuous development and progress of the packaging design industry in China.This article is divided into four parts: the first chapter summarizes the development history and present situation of packaging design;the second chapter systematically combs and expounds the traditional decorative elements types in modern packaging design,from color,pattern,ink,material,texture and other elements,and adds the author's thinking and Practice on Chinese culture and designdetails,and explores its cultural symbols and expression patterns.The third chapter discusses the application principles of the traditional decorative elements in the modern packaging design,emphasizes the excessive packaging in the market,abuses the decorative elements and so on.At the same time,it puts forward that the form and spirit are the development trend of the future packaging design.The fourth chapter demonstrates that the modern packaging design must conform to the social design from the artistic and innovative point of view.Standards and the aesthetic level of the masses.