Hangzhou City Gift Design Research And Practice With Cultural Landmarks As Elements

City gift as a city's image display,is the history of the city,cultural heritage,as well as the overall embodiment of the overall aesthetic taste of the city groups.Gifts,because of its special product attributes,as a gift or collection as the main role,to become a supplier to reflect their own properties of the display window,with its special role and significance.The author were researched and analyzed a large number of domestic and foreign city gift found cultural landmark of the city in the process of internationalization of the city plays an inestimable role,cultural transmission element,the spread of cultural landmarks through the strongest,the effect is most obvious.A wide range of communication,giving the impression that the vast majority of outstanding city gifts to urban cultural landmarks for the design elements.Hangzhou is moving forward with the goal of building an international metropolis,its long history and the development of human nature,so that the city has a large number of urban cultural landmarks.Hangzhou city gift as a carrier can move the apparent lack of reasonable application of the landmark and cultural elements,this phenomenon through the relationship,and the cultural landmark of Hangzhou city based on the gift and the ritual culture,with culture as inherent to traditional crafts,and cultural landmark symbol into external characteristics,according to the survey the selected community cultural landmarks can best represent the Hangzhou culture as design elements,combined with traditional handicraft Seiko spirit,with "design concept,to make foreign things serve China" chess as cultural ties,proofing to modern industrialized production,and strive to try further to make Hangzhou into the Hangzhou city cultural landmark gifts,in order to build carrying the Hangzhou cultural landmark elements of the city looking for gifts design reasonable route.The final design proposal to chess as the carrier,play the internationalization and age characteristics,based on the concept of industrial design,combined with traditional handicraft,realization of combination of traditional crafts and cultural connotation and new technologies of Hangzhou city gift,Hangzhou cultural landmark design elements and traditional handicraft skills to use in the chess pieces and the chessboard,through the study on the regional characteristics of Hangzhou will landscape integration into the design,complete a pair with regional characteristics of Hangzhou,both the temperament of chess city gift design experiment.