A Bank Shandong Branch Under The New Normal Private Banking Business Development Strategy Research

Since thirty years of reform and opening up,along with the rapid development of China's economy,social wealth has increased,the formation of China's first batch of personal wealth rapid growth of private banking customers,diversification and their difference of demand for financial services,and accelerate the traditional bank deposit and loan business based business development mode change.The private banking business with low capital,low risk,stable income and other advantages as well as to enhance the bank's core competitiveness and a gold line profit contribution plays a vital role in the premise of development and development.However,in the fierce market competition,the domestic private banking business is becoming more and more obvious,and the lack of products and professional services to the customer's continuing appeal.How to seize the initiative in the competition,talent shows itself,has become an important topic in the rapid development of the banks in the private banking business.The private banking business after nine years of development in China,compared with Europe and the United States several hundred years of private banking,private banking business in China is still in the early stages of development,a long time in the future will be in the exploration stage of development.In recent years,with the interest rate market,the capital of private enterprises,the rapid development of Internet banking and China economy is three superimposed "and" L "type and supply side structural reforms to further promote the new economic norm,the private banking business of A bank Shandong branch as the research object,through the PEST analysis of four aspects from the political and legal factors,economic factors,social factors and technical factors as well as from customers,suppliers,and potential into the existing competitive threats and potential threats five aspects of Potter's five forces model analysis,find out the advantage,facing the Shandong branch of A bank private banking business in competition withthe disadvantages and the opportunities and threats in the framework of SWOT with the help of,differentiation,centralization and low cost three major market strategies,puts forward the" direct direct extension the whole line do + professional guidance experts do "cutting Real feasible development strategy,hoping to provide some reference for the development of Shandong private banking business.