Research On The Business Ethics Construction Of China's Enterprises In Globalization

In today's world, globalization is the fundamental trend of economic changes and development, and it highly impacts not only on the economic area, also on the international political, security, social, and cultural and other fields universally and increasingly. In recent years, with the deepening of globalization and "go global" strategy, Chinese enterprises' business philosophy has taken place great changes, and internationalization of business ethics has become increasingly evident.Business ethics construction not only affects the survival and development of enterprise, but also reflects the our country and the nation's image, therefore, facing the reality that north American and European countries attach great importance to the construction of business ethics, Chinese enterprises should invest more on the construction of business ethics to enhance their competitiveness. Only by doing these will they be able to survive and grow amidst the severe market competition.This paper begins with introduction of concept and main theory of business ethics and systematically elaborates on business ethics developing history, actuality, the trend of China and foreign countries, and then emphatically discusses influences of globalization on business ethics of western developed countries companies and the Chinese enterprises. Thirdly the paper makes full use of the stakeholder theory and ethical relativism and corporate social responsibility, and deeply analyzes one of “World's Most Ethical Companies” honorees-H.B.FULLER Company and its ethics construction mechanism and successful practices, including structuring the business ethics program and global code of business conduct, putting business ethics into practice and achieving responsible business conduct, Finally combining with the status of the development of Chinese enterprises and needs, it discusses how to build and implement business ethics from multi-dimensions including the top-down design and participation mechanism, strategic management and global ethics, and supervision and moral evaluation, etc.