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Study On The Optimization Of Enterprise Culture Of Guangxi Mobile Corporation

Posted on:2015-02-20Degree:MasterType:Thesis
Country:ChinaCandidate:R LiFull Text:PDF
GTID:2349330512970482Subject:Business Administration
Abstract/Summary:PDF Full Text Request
Internet business competition,telecom operators to enter the era of full-service operations,the market competition is re shaping,the rules of the game are changing,puts forward the new request to the enterprise operation and management,communication requirements of enterprises to absorb the Internet culture and spirit of enterprise management,implementation of "open,fair,participation,sharing",the original the executive culture of KPI has been unable to meet the development needs of the enterprises in the new period.The enterprise growth up to a certain limit,through other means,such as system information productivity can do.This time,an enterprise with real differentiation breakthrough source is the enterprise culture,this is truly have the potential,but also other enterprises may not copy and imitation.This paper mainly studies the China Mobile Guangxi Ltd.in recent years appeared in the enterprise culture issues,taking it as the starting point,starting from the construction,culture and the culture management process itself,results,through the management practice of the enterprise culture optimization,put forward to want to learn to emerging Internet Co,transplantation of mobile Internet business innovation gene,optimization of China Mobile's corporate culture,to make it more close to the market,more collaborative innovation,to stimulate enterprise vitality is discussed;and how to optimize the enterprise culture,to keep the enterprise sustainable competitive advantage,research a set to be able to effectively mobilize all units for continuous innovation,supporting multi service rapid development of innovative collaborative culture system,has important practical guiding significance to the transformation of Guangxi mobile strategy.This paper mainly studies the China Mobile Guangxi Ltd.in recent years appeared in the enterprise culture issues,taking it as the starting point,starting from the construction,culture and the culture management process itself,results,through the management practice of the enterprise culture optimization,put forward to want to learn to emerging Internet Co,transplantation of mobile Internet business innovation gene,optimization of China Mobile's corporate culture,to make it more close to the market,more collaborative innovation,to stimulate enterprise vitality is discussed;and how to optimize the enterprise culture,to keep the enterprise sustainable competitive advantage,research a set to be able to effectively mobilize all units for continuous innovation,supporting multi service rapid development of innovative collaborative culture system,has important practical guiding significance to the transformation of Guangxi mobile strategy.
Keywords/Search Tags:Full-service Operation, Communication Enterprises, Innovations, Optimization, Mobile
PDF Full Text Request
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