Research On Marketing Channel Strategy Of Chongqing Mobile B Company Under Full Operational Operation

Along with the telecommunication reorganization and 4G sent to take photographs, market competition will become increasingly fierce. From the low level price competition to the high level of service competition, an important role cannot do without the service marketing channels network play in themarketing line; the third generation mobile communication system brings to us is very rich in business, in order to use the features of business clearlycommunicated to the customer, the marketing channel’s role will be moresignificant; 3G for the end user attraction, service and application comes from the rich and colorful, highly personalized and differentiated, users want and need to bring a rich experience of marketing channels for the. For the competitors, our network has the advantage is gradually shrinking, and have a strong network of services marketing channels, can more quickly to the latestbusiness and service to the market, is the foundation to seize the initiativeadvantage, these are undoubtedly of Chongqing mobile "marketing service channel" puts forward higher and more urgent requirements, full service operation environment, core competence and further highlights the role of channel.This paper takes Chongqing mobile B company self channel, social channels, direct marketing channel marketing channels such as the main research object. Secondly the characteristics, the marketing channel of domestic and international telecommunications industry again, analysis of the Chongqingmobile B company channel present situation and main problems of. Finally,analyzes the multiple connotations of all business operations for telecomchannel system requirements, learn from the experience of domestic andforeign operators of channel integration full service adaptation requirementson channel basis, according to the four main problems, from the channel structure, the channels of benefits, social channels, electronic channels to promote control etc. four aspects of the whole business operation environment of the channel integration put forward a set of feasible implementation plan.