The Research Of Private Banking Development Strategy In GS Bank Shaanxi Provincial Branch

Private banking business of commercial banks, is different from the traditional or simple personal loan business, and is different from the new Fund to buy and finance business.It's going to solve financial problemsfor customersandto maintain clients' assets a high valuebased on the Bank's own advantages of security, professional and efficient. Compared with the traditional banking business, the private banking business has a higher requirement for the asset management, and the business coverage of private banking is also very extensive. From a fundamental point of view, the development of private banking business is an effective improvement of the development model of banking in China.Considering the critical characteristics of private banking business, this assay made a comprehensive analysis of currentsituations of private banking business development in GS bank Shaanxi branchby 5P mode,in order to solve the following problems,the blocking from internal organization structure for business, low product development capacity with regional characteristics,weakconsciousness of brand promotion,shortage of professional team, simple client segmentation and so on.According to results of this research, this assay is going to propose some suggestions, specific task assignment, to try "divisional form" mode,constructing effective method of assessment management,enhancing talents selection mechanism, improving development of featured products combined with the actual development of the local economy in Shaanxi, to create a good brand, and filling with satisfactionof customersconstantly.