| With the rapid development of China’s economy and accelerate the process of accumulation of social wealth,good social and economic environment for the private banking presence in China has laid a foundation,private banks appeared in China in the early 21st century,a major financial institution competing of a vast blue ocean,and now private banking in China is gradually grow and develop.In this paper,the ABC Bank,founded in 1951,is the founding of New China’s first state-owned commercial banks,also an important part of China’s financial system,and enjoy high reputation and influence in the industry.Article in reference to the large number of domestic and foreign business development on private banking and corporate strategic management literature,books on the basis of the private banking branch of ABC Bank S branch as the research object of analysis,propose the status of ABC Bank S branch private banking for the first time,strips line staffing situation,customer base analysis,conduct in-depth investigations and studies,and then use SWOT analysis method ABC bank S branch all-round development of the private banking system analysis,clearly positioned itself at this stage and to identify business development of private banking insufficient.On the basis of this analysis,combined with valuable experience in knowledge management and other financial institutions at home and abroad the development of private banking learned from rationalize the organizational structure,formulate and improve rules and regulations,strengthen customer development to maintain and strengthen product and service configuration,and strengthen in cooperation with the financial services industry and third parties which were optimized to enhance the five dimensions,and then put forward a set of scientific integrity,feasibility strong S ABC Bank Private Banking branch business development strategy,in order to help S ABC Bank Private Banking branch in the financial mix Under the background of the industry to achieve better and faster development of reform. |
