Development Strategy Research Of MD Company Electrolysis Aluminum Group

As an important material of industrial production,aluminum has become the focus of attention in China even all over the world.Along with the advancement of industrialization and urbanization,increasing global aluminum consumption.After entering the 21 st century,countries such as China entered the stage of rapid industrialization,the pulled the global aluminum resources consumption growth.However,in the face of national aluminum industry overcapacity,the market competition is intense;MD company suffered a serious impediment to the development of electrolytic aluminum plate.The article combed the research of aluminum need,the research of industry development strategy,the research of enterprise development strategy,etc.on the basis of relevant research results at home and abroad,analyzes the electrolytic aluminium industry resources home and abroad,production and distribution capacity,market demand and price movements,and trend of development of the industrial chain,and so on and so forth.On this basis,Through the analysis of MD energy,aluminum plate operation policy environment,economic environment,technology environment and geographical location of macro environment,competitive situation and market demand,alternative industries development and potential entrants are analyzed.The state for electrolytic aluminum industry as a whole is still taken to excess capacity,strengthen environmental protection.Cancel the tariff concessions and other restrictive policies,but also in the part of the product to cancel the tariff policy to stimulate exports,clean up the backlog of business products,revitalize the quality of enterprise funds.Overall,the MD energy company,both opportunities and threats.Through the analysis of MD energy,aluminum plate business development,financial cost,human resources and corporate culture made the development strategy of aluminum coal integration,and use it as a long-term development of MD energy company target.Finally,the paper analyzes the business development,financial cost,human resources and corporate culture of the electrolytic aluminum plate of MD energy company,and finally puts forward some countermeasures,such as talent strategy,industry strategy,marketing strategy and management strategy.