The Financial Analysis Of MJ Company Under Harvard Frameworks

Since the twenty-first Century, China's socialist market economy has made rapid development and the market environment has made great improvement, giving birth to a number of outstanding enterprises with strong overall strength and promising development prospect. However, with the development of global economic integration, the competition facing enterprises is becoming increasingly fierce. Therefore, how to stand out in the rapidly changing market competition and how to constantly develop and grow is a urgent problem that every enterprise needs to solve. China is rich in mineral resources. With the development of the national economy, nonferrous metals mining has been paid more and more attention, and its mining technology is constantly improving. As nonferrous metals mining is one of the industries that are related to major national development, the government has introduced a series of measures and policies to encourage the its development in recent years. Nonferrous metals industry, as one of the important pillar industries of the national economy, its development is closely related to the economic environment and financial environment. With the change of the global economy, nonferrous metals industry has attracted the attention of the capital market. Because of the complex historical reasons, China's nonferrous metals industry started relatively late, and the development of its technology can not keep up with the mining and processing levels in developed countries. Overall, although China's nonferrous metals industry can not catch up with the international developmental level, it has made significant contributions to China's industrial development and national economic construction. In recent years, China's economic growth rate has gradually accelerated, but nonferrous metals industry increases production instead of income, its profit declines significantly and with excess capacity. From the perspective of the developmental prospect of nonferrous metals industry, there are a number of difficulties to overcome, among which a key problem facing nonferrous metals industry is how to realize the maximization of enterprise value in the case of domestic and foreign severe environment.MJ company is a representative of the listed companies in China's nonferrous metals industry. In this thesis, research and analysis are carried out by taking MJ company as a research case. Based on the roles of external users of financial statements, this thesis analyzed the financial statements and annual reports of MJ company. Through the report number, the thesis pointed out the risks and problems existing in the stage of enterprise transformation and reform of supply side in the background of New Normal, as well as company's strengths and weaknesses in management, and put forward reasonable suggestions and countermeasures, which has certain practical significance. On the basis of financial analysis method, this thesis combines the Harvard analysis framework into financial analysis, and carries out a comprehensive financial analysis of MJ company from enterprise strategy to the enterprise financial data. By applying the analysis method of combining qualitative analysis and quantitative analysis, this thesis carried out a comparative analysis between the collected MJ 2011-2015 company's financial statements, related materials and related data of the same industry, and also analyzed deeply the enterprise's financial quality, financial indicators, and combined with specific strategies of enterprises to conduct comprehensive evaluation on financial analysis, including corporate financial structure, operating capacity, profitability and so on. Finally, this thesis proposed suggestions for MJ company combining with analysis results. Through the above analysis of the enterprise, the managerial personnel can grasp the enterprise's recent operating conditions, profitability, as well as its developmental situation in the industry, and can find the gap between enterprises and other enterprises in the industry, and thus can actively make improvement to help enterprises to better and faster development.