Research On China Insurance's Service Quality Improvement Strategy

With the development of social economy,China's insurance industry has also entered a historical stage of comprehensive development.In recent years,China's insurance market has emerged a lot of business entities,the insurance team is growing stronger,insurance companies launched a lot of insurance products,the industry,whether in depth or in density,has achieved rapid development.Exhibition.The competition pattern of China's insurance market has gradually changed from traditional insurance competition and price competition to service competition.The problem of insurance service has become the bottleneck restricting the overall and coordinated development of the whole industry.Whether the service quality can be effectively improved determines whether the insurance industry can achieve healthy and sustainable development.If the insurance company wants to win in the fierce market competition,it must have a higher level of service quality.In recent years,insurance companies in promoting business development at the same time through the provision of high-quality insurance services to obtain increasing returns,has become a new profit growth point of the company,the insurance industry in the service sector is also escalating competition.When the insurance service field expands unceasingly,the service level unceasingly enhances,the insurance market may realize the deeper level development,many new insurance demand will be stimulated.Therefore,to promote the deep development of the insurance industry,we must start with improving the quality of insurance services.From the current efforts made by various insurance companies to improve the quality of service,China's insurance companies have basically entered a truly benign era of development.Moreover,in the past,the insurance consumption behavior was mostly passive,but now it has been developing towards the active direction.People's insurance consciousness is increasing,and the demand for insurance service is becoming more and more diversified.The space for improving the quality of insurance service will become larger and larger.Strengthening the construction of insurance service and improving the quality of service is the survival of insurance enterprises.The book.In order to realize the sustainable and healthy development of the insurance industry,it is the key to effectively improve the service quality.In order to cultivate their own competitive strength,insurance companies must change their marketing methods in the past,adopt modern marketing methods,adhere to the "customer demand-oriented" and use the company's quality services to win consumption.Therefore,the insurance companies and customers can achieve a win-win situation.Insurance is a kind of risk financial transfer mechanism that provides economic security for specific risk consequences.It is a means that people can disperse risks and use insurance to prevent losses caused by various unpredictable risks.Insurance is also a very special commodity,its development time is relatively short,as far as China's insurance industry is concerned,its market operation time is very short,the insurance market has just begun to develop,there are a series of problems in the market,such as poor service quality,non-standard operation and so on.These problems have hindered the healthy development of the insurance market.This research will help to realize the sustainable development of Huaxia insurance company.The insurance industry is an important component of the service industry.With the increase of the business entities,the competition in this industry is also intensifying.The insurance market has already replaced the extensive type of the past by intensive.In order to promote the healthy development of insurance companies,insurance companies must strive to improve their service levels.Huaxia Insurance Company has always adhered to the core values of "customer interests first",adhered to promote and achieve sustainable value growth,in the current situation of product homogeneity,effectively explore more advanced,more modern service methods,to provide customers with more convenient and efficient service,thereby improving the quality of service of the company.And the customer experience effect,and then enhance the company's operating quality and reputation,and save time costs,labor costs and material costs,in order to improve the overall level of operation of the company,thereby improving the company's overall competitiveness.At the same time,through in-depth study of the characteristics of service products,analysis of the service situation of Huaxia insurance companies,through analysis and put forward some suggestions and strategies to improve the quality of insurance services of Huaxia insurance companies,while hoping to provide guidance and reference to improve the service level of the insurance industry.