Evaluation Of Urban Tourism Competitiveness And Its Spatial And Temporal Study

In recent years,domestic tourism in China is obtained unprecedented prosperity with the rapid development of national economy and a sharp rise of international status of China.As the first big economic region,the Yangtze River Delta,located with advantageous geographical location,is filled with abundant tourism resources,and has the fertile soil to develop tourism,and is also the example to develop tourism across our country.With the role of tourism in the national economy becoming prominent increasingly,governments at all levels attach great importance to it gradually,competition of urban tourism is becoming increasing fierce.Studying the Urban Tourism Competitiveness evolution situation contributes to having an intuitive and comprehensive knowledge and grasping of urban tourism,but also has a certain reference to the future development.Based on the 2004-2013 tourism development data,and taking the 16 cities of the Yangtze River Delta for example,the paper uses Factor Analysis to quantify and evaluate the tourism competitiveness situation.Then use Theil ratio,Coefficient of variation and Center of gravity to have a further discuss about the spatial and temporal evolution of the sixteen cities tourism competitiveness in Yangtze River Delta.Through empirical research,the conclusions as follow.(1)According to the study of the sixteen cities of Yangtze River Delta for ten years data,Shanghai is the strongest city in tourism development,Nanjing,Hangzhou are the seconds,and then Suzhou.The tourism competitiveness of Wuxi,Ningbo and Changzhou is catching up.Tourism in Yangzhou,Zhenjiang,Nantong,Shaoxing,Taizhou,Jiaxing,Taizhou and Huzhou needs effort,Zhoushan came in last,the tourism competitiveness of which has increased,but there is still much room for growth.(2)About the spatial and temporal difference of urban tourism competitiveness,from 2004 to 2013,tourism competitiveness of the eight cities of Jiangsu Province belonging to the Yangtze River Delta shows a slight upward trend,and the seven cities of Zhejiang Province shows a slight downward trend in the difference.And the degree of the difference of tourism competitiveness between Jiangsu,Zhejiang and Shanghai is becoming small gradually,and the same as the difference between the sixteen cities in the Yangtze River Delta.At the same time,the center of gravity of tourism competitiveness of the Yangtze River Delta region is moving,and the moving direction is from east to to the west anda bit south.Finally,based on the theoretical analysis and empirical research,some recommendations are given from three aspects,such as the integration of the advantages of tourism resources and establishing the overall brand image awareness,which make the study have more practical meaning.