Research On The Competitive Strategy Of Shun Fengda Logistics Companies

Logistics plays in a country’s economy an important role is to support the economic and social development of basic and strategic industries,according to the National Development and Reform Commission disclosed that in 2015,Chinese total social logistics up to 220 trillion yuan,"1025" period average annual growth of 8.7%.Although China’s logistics industry has made great achievements,but because of the late start,lack of experience,there TPL lack of core competencies,brand consciousness,management level is not high,information technology behind the high rate of staff turnover,etc.issues,especially some small logistics companies faced with many problems encountered development bottleneck."Internet+" to the traditional industry with both opportunities and challenges,the new situation,how TPL further development worth considering.Shun Feng Da logistics company for the third-party logistics enterprises,mainly engaged in the processing and packaging and freight services,how to select and implement competitive strategies in line with its own characteristics,is the most important issue facing their future development.In this paper,the characteristics of logistics companies,apply the strategic management theory,the external macroeconomic logistics companies facing legal policy,social and internal environment introduces and analyzes.By SWOT method,logistics opportunities and threats,strengths and weaknesses were analyzed and evaluated.Proposed wind up logistics company in the future development of the strategic choice-differentiation strategy competitive strategy.In order to guarantee the smooth implementation of the strategy,we need to take the following measures: First,a regional division of the field of strategy,adjust marketing model;Second is to strengthen the management of customer relationships,strengthen existing customer base,tap the potential customer base;The third is to build a strong contingent of qualified personnel,personnel training and development of existing external staff plans to introduce performance appraisal reform and innovation incentives;Fourth,the implementation of brand strategy,improve service quality.Finally,we proposed the following safeguards: Strengthen logistics services security management,Enhance corporate reputation,Strengthen the building of enterprise culture,Strengthening human resources team building.