Research On Strategy Management Of Shenyang Long Tai Electric Co.,LTD

Medium and small-sized enterprises play irreplaceable roles and make great achievements for our national economy,even for the world-wide economy,and have been recognized by all of person.But,a lot of developing bottleneck is accompanying with it.Many medium and small-sized enterprises can't develop to be powerful or go bankrupt.The main reason is the medium and small-sized enterprises lack of developing strategy and executing it at its initial step and in developing process.Therefore,it is wide operation significance to research the strategy of medium and small-sized enterprises.First,this thesis introduces the background and significance of the subject study,many of research ideas and the main contents,research methods,then discus related the strategic method,especially medium and small-sized enterprises meet kinds of difficults during their development and the causes of the problems.Secondly,this thesis introduces Medium and small-sized enterprises internal and external environment according to their development.For internal conditions,the thesis introduces the organization chart.Human resources condition analysis,profitability,management.For external conditions,this thesis have macro,Industry market,demand environment.Macro environment include political economics,social culture,technology factors,and internal advantages and disadvantages,external opportunities and challenges.According to SWOT matrix analysis DL should overall cost leadership and international strategies.At last,according to enterprise development strategies,we determine the main tasks,countermeasure and measures of strategies implementations of our enterprise.