The Strategic Adjustment Explorer About Small And Medium-sized Textile And Garment Enterprises In Jiangsu Under The New Environment

Jiangsu small and medium-sized textile enterprises took escaped death form the test ofthe international financial crisis,2008, then, they continue to play the role of play a decisiverole for Jiangsu province GDP, job security, the maintenance of regional economicstability.However, they are still faced with complex severe environmental test: in thedoldrums，the downturn of market demand in developed countries, the appreciation ofRMB,the increase of trade barriers, rises in prices of raw materials, rise in land and laborforce,environmental pressure increases and other unfavorable factors; there are also facedwith opportunities,such as the rapid development electronic commerce, industry chainintegration and support laws and policies. However, in general, the future competition of thetextile and garment industry is still will be more intense. In the face of the new economicenvironment, the Jiangsu small and medium-sized textile enterprises have to survive ineconomic crisis, adjust its development strategy, seize opportunities, meet challenges, toobtain the sustainable development of enterprises in the new environment.This paper aims at a new development background, analysis of the existing problems ofJiangsu small and medium-sized textile and garment enterprises, analysis of the impact ofnew development environment for small and medium-sized textile and garment enterprises inJiangsu, the adjustment strategy of small and medium-sized textile and garment enterprises inJiangsu to the conclusion;then from the policy environment, macro economic competition athome and abroad, the Jiangsu small and medium-sized textile and garment enterprises theinternal environment of the in-depth analysis, to the small and medium-sizedtextile andgarment enterprises in Jiangsu development strategy adjustmentsmade proposals on thedirection, and then from the international for referenceand textile clothing enterprisedevelopment model and strategy, also the classicalcases were analyzed, and finally put forward the path and strategy adjustment of SMEs in Jiangsu Province Textile and garmententerprises in the implementation of the strategic adjustment.