Study On Development Strategy Of KZY

Traditional Chinese medical science embodies the profound philosophy and wisdom of the Chinese nation for thousands of years and health concepts and practical experience, and it is one of the greatest inventions of mankind, and the totem and symbol of the Chinese nation. To inherit and carry forward the culture of TCM, promote the development of Chinese medicine industry is the mission and responsibility of all the children of the Yellow Emperor. According to the statistics of WHO, up to 2000,4 billion people around the world take Chinese herbal medicine, and the exploitation and utilization of Chinese herbal medicine will be the world's overall rise in the world in the next 10 years].With the worldwide return to nature, advocating the rise of natural thought, Chinese herbal medicine and natural medicine is paid much more attention. Traditional Chinese medicine emphasizes the holistic view, the harmony between man and nature, t preventive treatment of disease, dynamic balance and coordination, individual treatment, which highly fits modern health industry philosophy, thus developing of traditional Chinese medicine industry has become the consensus of all walks of life.China attaches great importance to the development of Chinese medicine, in recent years, intensive and various policies has been published to support the development of Chinese medicine. Chinese medicine industry will be promoted to national strategy which puts forward that Chinese medicine industry will be the cultivated as an important pillar industry of the national economy in 2016. In the future global pattern, Chinese medicine will affect the world and health will be destined for success in the future. This topic regards Chinese medicine production enterprises as the main research object, to apply basic theory and professional application of strategic management to analyze internal and external environment of KZY company deeply from the macro and micro aspects and the combination of theory and practice perspective in order to explore the guarantee measures for formulation and achievement of development strategy of KZY company.At the same time, this paper aims to analyze all the problems and bottlenecks of Yunnan traditional Chinese medicine production enterprises with the professional perspective, and explore the Countermeasures for the healthy and sustainable development of Yunnan traditional Chinese medicine enterprises, which provides reference for the development of TCM industry, and promotes the inheritance and development of Chinese medicine culture.