Research On Diversification Strategy Of Sujiahang Highway Ltd.

With the development of economic construction,coupled with reform of the state-owned enterprises,the state-owned highway enterprises,even though no worry of competition in the market,but still face enormous pressure of survival and development,which are related to policy limited life cycle,business type,management development need,social responsibility,and the expectations of employees.So the study on strategy development of Sujiahang Highway Ltd.,as one of the stated owned enterprises,becomes very important and necessary to find a solution for the problems of enterprise survival and development.This paper is divided into six chapters.The first chapter describes and analyzes the research background,significance,main content and framework of research ideas,research methods,the article,and this article possible innovation.The second chapter outlines the corporate strategy,strategic management,diversification theory,the domestic highway and other related corporate diversification theory,expounded the theory and analytical methods to support the research.The third chapter is about the situation of Sujiahang,at same time via PEST method to the study the political factors,economic factors,social factors and technical factors,and then proposal Sujiahang Highway Ltd to implemented diversification strategy.The fourth chapter,via SWOT analysis,proposed overall positioning Sujiahang Highway Ltd's development strategy and objectives.The fifth chapter describes Sujiahang Highway Ltd's main business,integrated business services,road maintenance initiatives to implement business and industrial investment business strategic objectives,as well as the implementation process safeguards.The sixth chapter summarizes the main content of the article and thought,list the lack of the article,at the same time discussed the next step of research.