The CY Expressway Co., Ltd Development Strategic Research

At present, China’s overall highway engineering market is value of 1.6 trillion Yuan, which can boost the related industrial development nearly ten trillion Yuan. Since China’s accession to the WTO, the influence of the market economy in our country’s highway construction industry is different stakeholders have different views. The author thinks it has great significance for the highway companies to establish a scientific and reasonable development strategy and constantly improve the enterprise core competitiveness.The CY expressway co., LTD., in the new era to be in the market place, once the enterprise survival and development of very severe, both to compete with many state-owned highway construction at the present stage, and face the challenge of overseas construction firm strong, also has low levels of construction unit interacting, competition, etc., in such a market under the clamp force, after the restructuring of large or excellent foreign firm, compared the CY expressway co., LTD., in a relatively \"disadvantage\", how to choose their own advantage, clear market positioning, do, do fine, make a new, to build and form their own core competitive ability is an urgent need to study the subject. Throughout the development trend of domestic highway company, according to the development of the CY expressway co., LTD and SWOT analysis, the CY expressway co., LTD must adhere to the strategic road of "Diversificationn High-ends Servicisation、Branding", by expanding ETC channels scale and service, such as enhancing the level of highway property services management, to Improve the quality and level of the CY expressway co., LTD’s diversification strategy development.This thesis is divided into four chapters, the structure arrangement is as follows:The first chapter introduction;The second chapter research review, this paper introduces the connotation of enterprise core competence and characteristics as well as the basic theory of core competence;The third chapter the CY expressway co., LTD., environmental analysis, in the CY expressway co., LTD., including the internal environment and external environment analysis;The fourth chapter the CY expressway co., LTD., alternative strategy is put forward and the choice;The fifth chapter the implementation of development strategy of the CY expressway co., LTD., .