The Study On Development Strategy Of Qujing City Highway Construction Development Company Limited

With the steady and steady growth of macro-economy and the need of social and economic development,investment in highway construction and management in Yunnan Province has also entered a stage of rapid development.As a result,expressway enterprises have also developed and expanded.Although some domestic expressway enterprises have planned and practiced their own development strategies,most of the expressway enterprises are still in the preliminary exploration stage.The cases based on the diversified and integrated strategic applications in the province are even more countable.In recent years,the instability of the charging policy environment and the potential impact of public opinion,as well as the fewer and fewer new high-quality expressway projects and the generally lower rate of return on average investment,how to maintain the sustainable operation of enterprises Development has become the most fundamental strategic issue urgently needed by expressway enterprises in Yunnan Province.Qujing City Highway Construction and Development Co.,Ltd.(hereinafter referred to as Qu Road to open the company)is formed by the Qujing municipal government and other departments led to the establishment of road traffic investment,operation and management of state-owned sole proprietorship.With the lowering of the threshold for highway construction and operation,private capital gradually enters the construction industry of the company.Existing enterprises,especially state-owned enterprises,are facing huge competition.The road to survival and development of the company is very serious.At this stage,the company must not only compete with many foreign and domestic expressway companies in the province,but also face the challenge of strong private-owned enterprises.At the same time,it also needs to withstand the competition of lower-level companies under the pressure of prices.In such a market,Open the company in a relatively "disadvantage",how to choose their own advantages of the project,a clear positioning of their own market,do more,do fine,do new,special to build and form their own core competitiveness and develop a new era,the new environment Development strategy is an urgent need to study.Through the methods of literature analysis,comparative research and quantitative analysis,this dissertation adopts the development strategy,basic competition strategy and diversification strategy as the theoretical basis,and adopts the analysis ideas from the outside to the inside and the macro to the micro,Highway industry environment analysis and the company's external environment,internal capabilities and other comprehensive analysis to identify the company's problems and development opportunities and threats faced by the company to identify the strategic positioning of strategic implementation of the strategic objectives step by step,elaborating the implementation of the strategy The focus and approach and the safeguard measures should be taken.Through a comprehensive analysis of the internal and external environment and industry competition,this paper argues that the biggest and most urgent problem for the future development of the company is how to maintain the steady growth of sustainable development.To deal with this issue,the focus is to adjust the industrial direction,To further expand the core strengths of the main business.Secondly,taking the industries familiar with the business,the industries associated with the main business and the great potential for development as the direction for the selection of concentric and diversified businesses,the Company ensured the smooth implementation of the strategy through a variety of measures so as to integrate resources and industries and gradually implement the vertically integrated strategy.Comprehensively enhance the size and profitability of the company.Strive for five years of strategic implementation and development,the company became the province's fastest growing strength,cross-sect oral diversified well-known highway enterprises.Through the analysis on the present situation and prospects of the national and Yunnan highway industry,the paper analyzes and elaborates the strategic positioning,strategic objectives,development direction,strategy implementation and safeguard measures,which provides the reference for the highway industry developmental strategy formulation,as well as similar industries in the province.