Research On Strategic Management Of ZTX Construction Enterprise

Construction industry is the pillar industry of national economy, the construction enterprise as the core of main body plays an important role in promoting its development. The rapid economic growth driven the rapid expansion of the construction industry, and have made important contributions to beautify the city layout and improve people's quality of life. Under the new economic situation, the country promotes the urbanization process and more investment in infrastructure construction with the formulation and implementation of the long-term plan of Railway, building construction enterprises to develop into the rush hour. However, new economy brings to the enterprise's development opportunities at the same time also brought more challenges and threats, and currently many enterprises and project management are still in the extensive experience of management stage, the construction enterprise universal existence the condition of high output, low benefit. Therefore, the construction enterprise want to obtain the comprehensive development, on the one hand, need to break through the domestic competitive market pattern, and gain better position in it; on the other hand, enterprises should adapt to the change of the economic environment, social environment, industrial environment at home and abroad, utilize the limited manpower, material resources, financial resources to get development advantage.Based on the China Railway NO.X Engineering Group Co., Ltd. (in the text with the ZTX construction enterprises instead) as the research object, using a variety of strategic management theory, analysis method and model to comprehensive analysis. First of all, introduced the selected topic background, reviewed and comb the research status at home and abroad to find research entry point and the meaning of the study. At the same time, to involving strategy and strategic management basic theory and analysis methods of this research to do the analysis of overview. Second, using PEST analysis tools and five force model to analyze the enterprise macro environment and industry environment, and pointed out the enterprise external environment is both opportunities and challenges. Although the ZTX construction enterprises are facing grim competition, under the new situation requires increasing, winning more difficult, owners'environmental awareness and other aspects, limit the realization of corporate strategic objectives. Now the global economy and China's construction market has maintained steady growth, as well as our national policy in the rail, road and urban construction planning all aspects of development can let ZTX construction enterprises for a long period of time can be sustained and rapid development. By using value chain analysis to analyze enterprise's internal conditions, the advantages and disadvantages of enterprise interior are pointed out. And ZTX construction enterprises have great advantages in capital, high-quality construction team, technical equipment, business networks, corporate reputation, quality control and other aspects of construction experience, can increase the value of the business in the invisible, increase business in the bidding process of the successful rate is conducive to healthy development of the enterprise quickly and efficiently. Then, using the SWOT analysis tools to comprehensive analysis for the enterprise overall, advantages and disadvantages, opportunities and threats of the main business. By the principle of development advantages, take the opportunity, overcome weaknesses and avoid threats, determine the general idea and strategy selection of the development strategy of ZTX. Namely, to seize the opportunity, use of advantage, overcome the disadvantage and avoid threat, to adopt the positive development strategy, innovative management mechanism and mode of operation to achieve vertical integration and the development of related diversification strategy. And on this basis puts forward the safeguard measures of the effective implementation of the enterprise strategy. This study use the theory of strategic management in the new development situation to analyze the problems of ZTX, play a valuable role to develop enterprise development strategic thinking and choice, in order to promote the deep research in the theory of strategic management, at the same time point of this article is expected to provide reference to the reform and development of enterprises.