Research About The Analysis Method Of External Environment Influencing Factors On Enterprise Strategic Reforming

The significance of changes in corporate strategy is to achieve the sustainable development of enterprises, the most basic goal of strategic management is to pursue a long-term corporate survival and development.In this rapidly changing information age, the Enterprises can' t realize a long-term survival and development if only it constantly readjust their goals and strategies to adapt to changes of the external environment and the growth of their own.Environment is one of the important dimensions of the strategic forms in the enterprise,so enterprises not only need to identify the complex environment that themselves facing, but also give an objective assessment of the trend of changes in the environment and the opportunities and threats the changes may bring to the enterprises.An incorrect understanding to the environment will have an impact on the development of enterprises, therefore, holding the state of the environment and the tendency of changes in the future, taking advantage of opportunities to the development of enterprises, avoiding the threat of environment factors are the primary issue for enterprises seeking its survival and development, and also a foundatio for enterprise determining the strategy。This thesis is based on the above facts, used combination of qualitative and quantitative approach, empirical and normative approach to do a research about the external environmental factors on the reforming of enterprise, with the ultimate aim to providing reliable basis for the enterprises making strategic reforming Point during a fierce changing environment.This thesis, defined the strategic environment on the basis of the analysis through which was about the study of the status quo at home and abroad , and did a certain conclusion about the regular pattern of the environment changing, and did a certain summarize about the external factors on corporate strategy reforming from space dimension, and then to search the key factors of which to to determine the level of weight by The Analytic Hierarchy Process, as well as with Experts Scoring and Fuzzy Comprehensive Evaluation of each company's key factor, which is the key indicators score, but also to judge these factors is an opportunity or threat to enterprise,,then used External Factor Evaluation Matrix to determine the weighted scores of every factor,added all the factors together,which was business total weighted score, according to which to determine whether the enterprise needs change。This article was merely based on the method and the process to do research on the external environmental influential factors of the enterprise strategic reforming , even in the same environment, the digree of importance may be different for different enterprises.Therefore when selecting the key factors and establishing the weight ,we must consider he actual situation of the enterprise。...