| “Three Products and One Geographical Indication” are general terms of pollution-free agricultural products, green agricultural products, organic products and geographical indications of agricultural products. Exploring the major problems of industrial development of “Three Products and One Geographical Indication”,and studying an effective way of industrial development, under the background of the rapid development of agricultural economy and food security increasingly is significant to promote agricultural economic development and technology progress, to enhance the safety level of agricultural production and products quality, and to increase market competitiveness of agricultural products. This paper takes “Three Products and One Geographical Indication” industry of Shang Luo as the research object, and by using literature research, survey analysis, statistical analysis and other methods, the author investigated its development course, price advantage, production will, consumption will, regional characteristic resources and security system.The conclusions are shown in the following:1.The development of “Three Products and One Geographical Indication” industry in Shang Luo has three stages. The first stage(2003—2009) is the initial stage of development, which is focused on optimizing the base construction in accordance with relevant state regulations and certificating 81 products under “Three Products and One Geographical Indication” standards. The problems in this stage are the slow speed of development, unstandardized certification and unstrict control of products. The second stage(2010—2011) is a stage with rapid development, which is focused on improving the management regulations and rebuilding the basic construction. 143 products had been certificated as “Three Products and One Geographical Indication” product.The problems in this stage are blind development and the premium on quantity but not on quality. The third stage(2012--) is the steady development stage, which is focused on the standardizing certification standards and production behaviors, and 116 products have been certificated as “Three Products and One Geographical Indication” product. The characteristics of this stage are moderate speed of development, standardized management of certification and production. But the quality control is still not strict.2.Both the production will of “Three Products and One Geographical Indication” industry and the consumer satisfaction of citizens in Shang Luo have been increased continuously. For agricultural enterprises in Shangluo, 53.85% of them believe that pollution-free products can reflect a high quality and better price, 89.23% of them believe that it is necessary to produce pollution-free products, and 58.46% of them are willing to produce pollution-free products continuously. While 40% of them believe that green agricultural products can reflect a high quality and better price and benefit the development of this industry and 53.3% of them think the certificate of orgnic product can be benefit them in many different ways, such as increase their profit, enhance the reputation of their products, and bulit their own brand. If the market price of pollution-free products increases 15-25 percent, 60.26% of citizens are willing to make purchase dicisions. But when the price rise to 25-40 percent, 44.74% of citizens are willing to purchase. Clearly, the purchase intention of citizens are proportional decreased by the rising of price. The pruchase intention of young adults will be stronger than elders, and educated and high income citizens are more likely to purchse pollution-free products. For citizens in Shangluo, 36.43% of them are willing to purchse pollution-free products and organic products, 46.43% of them are sceptical to the products, and 17.14% of them have no idea about the products.3.The proportion of regional advantages resources development and utilization has been increased and the quality assurance system architecture is basically formed. It has 90 kinds of regional specialties resources, of which 71 kinds has passed the review of Ministry of Agriculture and put on the record, involving a total of herbs, fruits, vegetables, edible fungus, tea, meat, eggs, aquatic products, grain, oil, flowers, cotton sericulture, bee products and other 13 categories. Testing and certification and regulatory system the "three levels and four levels", a municipal comprehensive laboratory of agricultural products quality and safety agricultural products quality and safety laboratory in 7 counties, in 98 towns test chamber, internal laboratory have been set up in 46 large-scale production base. Rules as "Six Measures", "Five Files", "Four Unity", "Four Haves”, and" Six inspection ", are implemented in the production base of “Three Products and One Geographical Indication”,and four information database have been established, to achieve “Three Products and One Geographical Indication” industry quality traceability.4.The problems of the “Three Products and One Geographical Indication” industrial development in Shang Luo are industrial development imbalance, the weakness in developing high-grade products, the lackness of efficiency and enthusiasm, low level of organization and standardization in some enterprises. The management, the relation befween quatity than quanlity, the responsibility and the supervision, financial support and the strong policy are main problems.5.The suggestions to promote the development of the industry are put for ward to strengthen publicity, create a good atmosphere, strengthen technical services and improve the level of standardization, Strict certification and weakening the administrative promotion, clear responsibility and strengthen supervision, use resource advantages to create the "Shang Luo" brand, promote products and expand the consumer market actively, and strive for policy support and enhance the development power. There are many advantages to developing “Three Products and One Geographical Indication” industry in Shang Luo, such as good ecological environment, convenient traffic, long history, strong policy, strong momentum of development, upgrading of the organization, and product safety, which offer the positive potential to make the “Three Products and One Geographical Indication” industry more stronger. |
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