Research On The Development Of Geographical Indication Agricultural Products Industry In Wendeng District

Increasing farmers’ income and agricultural development have always been the core of solving the problems of agriculture,rural areas and farmers.The main income of farmers comes from agricultural output products,and agricultural products with geographical indications have distinct regional characteristics and have high-quality agricultural output products.The GI agricultural product industry is based on the GI agricultural products with excellent quality,which can organically combine the increase of farmers’ income and agricultural development.It is a truly sustainable development path and has a positive effect on the realization of rural prosperity.Marking the development of the agricultural product industry is of great significance to solving the problems of agriculture,rural areas and farmers.In 2010,"Wendeng Apple",the first GI agricultural product in Wendeng District,has been approved,and within 10 years,the number of GI agricultural products that have been approved has reached 22.Although the number of protected agricultural products is increasing,it is difficult for GI agricultural products to keep up with the pace of economic development.Based on the above background,this paper uses field investigation method,empirical analysis method and comparative analysis method to summarize and analyze the results of the questionnaire,and compares "Wendeng apple" and "Wendeng American ginseng" as typical cases.Point-to-point analysis shows that the geographical basis of the agricultural product industry in Wendeng District has a weak economic foundation,insufficient corporate leadership,and an incomplete industrial chain;low-tech products,no guarantee of quality,and single sales channels;insufficient brand awareness,low operating efficiency,and poor product visibility High problem.Based on the relevant economic principles and survey results,eight factors affecting the establishment of selected geographical indications,including agricultural product output value,farmer income and farmer age,education level,planting technology,agricultural subsidies,enterprise size,brand building,standardized cultivation,and direct sales ratio of agricultural products were established.Econometric model.The model is tested through a variety of test methods,and effective regression results are finally obtained: the age of the peasant households has a negative correlation with the output value of GI agricultural products,and education,planting techniques,and standardized planting have an effect on the output value of GIagricultural products.To the positive correlation effect;the age of farmers,direct sales of agricultural products have a negative correlation to farmers ’income,education,planting technology,agricultural subsidies,enterprise size,brand building,standardized planting have a positive correlation to farmers’ income.Based on the results of empirical analysis,this article proposes countermeasures to promote the development of the geographical indication agricultural product industry in Wendeng District.The first is to cultivate and expand the main operators of geographical indication agricultural products industry;the second is to optimize the development and production structure of geographical indication agricultural products;the third is to promote agriculture through science and technology;the fourth is to strengthen brand and standardization construction and improve product quality.