A Research On The Tourism Value Of Historic And Cultural District From The Tourist Perception

In recent decades,cultural tourism has entered a period of vigorous development,more and more people began to pay attention to the cultural tourism,more and more cities have begun to pay attention to cultural tourism.As an important heritage of traditional cultural,historic and cultural districts,which possess multiple tourism value,is a hot spot of tourism research.However,in recent years,with the rapid development of historic and cultural district in our country,as well as the failure of reasonable utilization of the tourism value of the district,the district have existed different levels of damage in the sense of history,the inheritance of culture,the integrity of the ancient appearance,and the continuance of folk,which is weakening the competitive advantage of cultural tourism.In order to promote the sustainable development of historic and cultural district,we should pay attention to deepen the perception of tourism value of the historic and cultural district,expand the range of the tourism value,highlight the regional advantages,emphasize the historic culture,which is to make the tourism value of historic and cultural district better,so that it can coordinate and integrate development.Taking Nanjing Confucius temple as an example,this paper applies the concept of tourism perception,and combines the characteristics of historic and cultural districts and its tourism value,and constructs the index system of tourism value perception of historic and cultural districts.Then,the author come to the Confucius Temple Street area visitors to understand its importance and performance of the Confucius temple tourism value view with the questionnaire survey method.During use the IPA analysis method,it carried on the analysis to the tourist perceived value,and found the historic and cultural value and the value of location,which the importance and performance is good,should continue to maintain;scientific and educational value which need to focus on improvement;art aesthetic value and recreation value of tourists,which can suspend the consideration and development,but it will be the most important improvement of tourism development with the diversification of tourism experience demand.Results of tourist perceived value of the intuitive reflect the Confucius Temple Street District Tourism Value of development and utilization of the existence of the problem.In this paper,it proposes targeted suggestions: Focus on improved strategies--Focus on the protective development,Focus on the history of the spread of culture;Continue to enhance policy--Dig deep historic and cultural connotations,Enhance the regional value of continuing to strengthen the unique dining;Active expansion strategy--Focus on neighborhoods embody authenticity,Increase participation of tourism projects,Improve the quality of the accommodations;Appropriate control strategies--Adjust the neighborhood business forms,Standardize the market order of districts.In this paper,the object is the tourism value of historic and cultural districts,and the perspective is the tourist perception,which is focusing on the tourists' needs,and enriching the research of historic and cultural districts.It firstly applied IPA analysis method to the tourism value perception,and according to the analysis results of the Confucius Temple historic district tourism value of the development and utilization,it put forward corresponding countermeasures and Suggestions,which reflects the application of innovation.