| The social economic progress and development, improvement of living standards, tourism, withits leisure, entertainment and cultural characteristics become the preferred leisure activities. In nowadays,with the raise of tourists’ cultural taste, people are concerned about spirit comforts. Thus tourism isbecoming a cultural consumption. Culture tourism has a wide prospect. Historic district, which reflects thetradition and the development of the historic culture of the city, is an important kind of cultural resources.The more people have showed their interests in the tourism in historic districts. To meet this demand oftourists, fast growth has been made in the tourism development of historic districts.The tourism development of the case Kaifeng Shudian historic district is lagging. By the lights ofthe existing accurate analysis of tourism satisfaction, according to the characteristic of Kaifeng Shudianhistoric district, the paper establishes a model to assess the satisfaction of historic district. It contains7factors and39influencing factors. Through IPA, we find the tourism satisfaction of the Kaifeng Shudianhistoric district is not high. The cultural atmosphere, service management and shopping should be kept. Thetourist facilities need an improvement, especial in the aspect of public facilities and vehicle parking et al.We can temporarily suspend the development of the entertainment, hotels and restaurants.The results of the assessment have intuitively reflected the problems that the Shudian historicdistrict has in the tourism development. The paper puts forward the following measures. By the virtue ofKaifeng cultural industry-One river, Two districts, three shows, establish the official website and carry outtheme activities to increase the propaganda; improve public facilities; enhance the level of servicemanagement; grasp the position, enhance the subject, adjust the commercial forms, develop the Kaifeng’special diet and the theme Song culture accommodation to attract and keep visitors. |
