The Research On Developing Strategy Of Home Furnishing Fuannasupplies Limited By Share Ltd Company

With the rapid development of China's national economy and the increase of disposable income, the domestic consumer goods market is showing a growing prosperity. At the same time, the home textile industry presents a thriving scene, and has gradually become an indispensable part of the national economic development. However, opportunities and challenges coexist, the prosperity and development of home textile enterprises are facing the survival and development environment is increasingly complex, in the face of the rapid development of the market, how to stand out in the fierce competition and sustained rapid growth, is a problem faced by many enterprises. Therefore, in order to obtain the relative advantages in the industry, to obtain the long-term survival and development, we must develop new competitive strategy, strengthen and enhance the core competitiveness of enterprises.The Fu Anna houseware Co., Ltd. as the main research object, fuanna on the external environment and internal environment has carried on the analysis, analysis of the enterprise's own existence the actual problem and face the opportunities and challenges, for enterprises to re enact the low-cost strategy and with this strategy as a guide, reshaping the enterprise business philosophy and value chain. At the same time, through the formulation of enterprise development strategy, improve the effectiveness of business decision-making, so that Anna rich company to occupy a leading position in the household industry this piece of the Red Sea, for sustainable development. Firstly take PEST analysis method, respectively from the four aspects: political environment, economic environment, social environment, technological environment of fuanna the industry macro environment analysis, and then use five force model to the company's external environment analysis, obtained the advantages and disadvantages of fuanna. SWOT matrix analysis of the company's internal analysis, the company's strategic options, through the QSPM analysis method, based on the QSPM matrix theory, to develop the overall development strategy and basic competitive strategy.The thesis further puts forward the Fu Anna houseware Co., Ltd. competitive strategy of safeguard measures: first is to optimize the internal management; the second is company's resources; the third is to increase research and development of new products; the fourth is to expand marketing channels; the fifth is fuanna brand protection; the sixth is the information security; the seventh is the financial support ability.New enterprise competition strategy and the implementation of security will be new vision, new ideas to solve the problems facing the enterprise, improve the company's competitiveness and profitability, leading enterprises to take the road of rapid development.