Study On The Competitive Strategy Of DR Technology Co.,Ltd

With the development and progress of cloud computing,big data,artificial intelligence,block chain and other technologies in recent years,government departments at all levels pay more and more attention to the application and development of management software,and courts at all levels have an increasingly strong demand for management information.As a leading enterprise in the court informatization industry,DR Technology Co.,Ltd.has gradually weakened its advantages in the industry with the rise of its competitors.What kind of competitive strategy should DR Technology Co.,Ltd.adopt to establish and expand its competitive advantages and achieve sustainable development is an urgent issue for enterprises to consider at present.This thesis mainly takes DR Technology Co.,LTD.,which serves the court informatization industry,as an example.According to the existing materials and literature,this thesis selects the suitable competitive strategy for the enterprise,which can help DR Technology Co.,Ltd.formulate a long-term adaptive development strategy.Firstly,this thesis analyzes the external opportunities and threats faced by DR Technology Co.,Ltd.from two aspects of macro environment and industry environment.The opportunities mainly include:The business environment is getting better and better,that can help to reduce the cost of enterprises;the government pays more and more attention to the construction of digital court;the investment of industry customers is increasing;the development of technology provides sustainable development opportunities for enterprises;the imperfect competition of the industry provides certain guarantee for the development of enterprises;the threats are mainly as follows:Technological innovation requires enterprises to continuously invest in research and development to master new technologies,the entry of large enterprises is a growing threat to the industry enterprises,the continuous technological update of the enterprise’s manpower requirements are higher and higher,the investment also increases,intellectual property rights,enterprises need to provide higher self-protection input,facing the test of emergencies at any time,the service market leadership change;Secondly,through the analysis of the resources and capabilities of DR Technology Co.,LTD.,we can get the advantages and disadvantages of the company,the advantagesare:high level of technology application,rich project experience,good project management ability,staff enthusiasm,strong execution,team spirit,good relationship with the government,etc.,while the disadvantages mainly include:lack of compound talents,employees’ comprehensive ability needs to be improved,insufficient technological innovation ability,imperfect product research and development system,insufficient attention to market segmentation and target market selection;Then the applicability of alternative competitive strategies of DR Technology Co.,Ltd.is analyzed quantitatively and qualitatively,and it is determined that it should adopt differentiated competitive strategy,which can be implemented from the following aspects:differentiated product design and research and development,more emphasis on personalized product implementation,product distribution,operation and maintenance service differentiation;And put forward the enterprise culture,organizational structure,human resources,customer service and corporate finance and other aspects of the safeguard measures.The research of this thesis will not only help to cultivate the core competitiveness of DR Technology Co.,LTD.,but also make it invincible in the competitive market.Meanwhile,it also has a general reference significance for the survival and competitive strategy selection of other domestic management software enterprises.