Research On The Core Competence Of M Construction Corporation Based On The Green Value Chain

Green low-carbon economy has become a new model of economic development, for construction enterprises, in the context of sustainable development and green low-carbon economy, to adapt to the green trend, changing the traditional high energy consumption, high pollution management mode, to the low carbon green development is the inevitable direction. Construction enterprises to carry out green enterprise strategy, and create green value for the construction industry to change the high energy consumption, high material consumption and pollution of the real situation, to achieve the sustainable development of the industry has important role. To promote the economic growth mode of China's construction enterprises has a positive meaning, to promote the overall economic development of China's low carbon development also has an important role in promoting.This paper takes M Construction Corporation as the object of study, and studies under the background of sustainable development and green low carbon economy,construction enterprises in our country how to build the green core competitiveness strategy based on the concept of green value chain, and realize the green economic growth mode.Based on the review of domestic and international green value chain and core competitiveness theory, this paper expounds the relationship between green value chain analysis and construction enterprise core competitiveness. The green value chain model of construction enterprises is constructed in this paper, and the green value activities of building construction enterprises are analyzed, and the elements that constitute the core competitiveness of the construction enterprises are: green marketing ability, green brand shaping ability, green engineering project management ability, green technology innovation ability, green project purchasing ability, green human resources management ability, green enterprise culture, etc.. Based on the research and analysis of M Construction Corporation, the paper puts forward the construction method of construction enterprises green core competitiveness: optimizing business process, establishing green management structure, establishing green value, creating green enterprise culture, promoting green building products, building construction enterprise green brand image, strengthening green technology development and application.Because of the implementation of the green strategy, Construction Corporation not only achieved economic benefits, but also practiced social responsibility to achieve a win-win, and the corporate image and influence significantly improved...