Research On Coordination Strategy Of Core Enterprise Considering Green Product In Green Supply Chain

Along with the development of The Times, the coordination problem of economic growth and resource, ecological environment of the21st century has caused widespread concern around the world, product updates faster and faster, consumers have stricter requirement for production, also the international society develops the "green" movement.Foreign successful experience shows that the sound of the green supply chain management based on the strong core enterprise ability, the stable supply chain relationship, supply chain system is relatively sound, green standards and the regulation. Currently, the domestic research and application of green supply chain management are still in a preliminary stage, there is not so much research on the role of core enterprise in operating system, also the research on members of the supply chain coordination mechanism of literature. Hope that the integration of resources and power supply chain members would help to weaken the environment problems, and realize win-win situation of economic and environmental benefits. In this paper, I combined the study with the actual situation of green supply chain operation, puts forward the green supply chain operations for the core enterprise of green products in the coordination of strategy research. The article main research content is as follows:(1) Coordination strategy considering product quality level:Green products quality level is influenced by the quality of semi-products provided by upstream suppliers and product quality inspection level of core enterprise, using Static game theory to build member enterprises’ profit model under different ways of sharing responsibility for damages, and compared with the coordination strategy which considering the overall interests optimal, coordination of optimal solution is deduced. By analyzing how the various parameters influence member enterprises’ profit and the whole supply chain profit, we design the final coordination strategy which optimal both member enterprises’ profit and the whole supply chain’s profit. We extend one of the sharing responsibility for damages model, considering the situation of signing a indemnity contract and reputation losses cost, build member enterprises’ profit model, then we analysis how the various parameters influence member enterprises’ profit and the whole supply chain profit. Under the situation of signing a indemnity contract and reputation losses cost, design the final coordination strategy which optimal both member enterprises’ profit and the whole supply chain’s profit.(2) Coordination strategy under uncertain demand and sales costs:First we build supply chain profit model under the certain demand and sales costs, analysis the whole supply chain profit. Then under the condition of uncertain demand and sales costs, using Stackelberg game theory to build supply chain model and discuss the coordination strategy of member enterprises’ profit and the whole supply chain profit, analysis how the various parameters influence member enterprises’ profit and the whole supply chain profit. The result gives the decision making produce guidance of core enterprise and supplier under the condition of uncertain demand and sales costs.In general, this thesis focuses on the relationship of core enterprise and other member enterprises during the implementation of green supply chain, and analyzes the decision-making behavior of core enterprise in view of the real marketing environment. Result of the research provide guiding significance and reference value to the construction and development of modern manufacturing enterprises in China, to our country the government’s sustainable development strategy formulation and implementation.