The Study For Electronic Commerce Strategy Management Of Sanjing Mall

The current e-commerce is in a stage of rapid development in our country,many pharmaceutical enterprises are gradually pay close attention to this field,and set up their own e-commerce platform. However, the supervision department in our country have strict requirement on pharmaceutical enterprises of selling drugs online, how to manage e-commerce has become the difficult thing of pharmaceutical enterprises. In recent years the national awareness of green health products is higher and higher, but they lack the appropriate purchase channels. Sanchine pharmaceutical LTD takes a fancy to this opportunity and decides their own e-commerce platform to focus on green health products.However the business of sanchine mall is not ideal in the pilot phase, in the face of e-commerce external environment, sanchine mall lacks the effective strategic adjustment. The operation of function department is more chaotic, in the final analysis, sanchine lacks of strategic management. How to use strategic management thinking, chose suitable development strategy type and develop a scientific and reasonable strategy implementation countermeasures will directly affect the survival and sustainable development of sanchine mall.Based on the summary and generalization of sanchine mall e-commerce of daily operations, the paper sums up the fundamental problems and reasons of daily operations. by using the method of strategy analysis, the paper analysis both internal and external environment of sanchine mall, summarize the strengths,weakness, opportunity, threat. According to the result of strategic analysis, the paper chooses and designs the corporate strategy at all levels. Finally, according to the strategic objectives and operational situation, the paper sums up the specific countermeasures and safeguard measures of strategy implementation.The study provides scientific methods and basis for selection and design of sanchine mall strategy, and sums up countermeasures and safeguard measures of targeted strategy implementation, and has practical guiding significance to the optimization operation and management by using strategic management thinking.This paper has also practical guiding significance to the operation performanceof the pharmaceutical enterprise e-commerce.