Research On Business Model Of Xinjiang Baihuacun Computer Mall In The Electronic Commerce Environment

Domestic IT computer store management after 30 years of rapid development, in the IT industry in circulation channels play a huge role. Passage of time, behind the rapid expansion in the traditional IT computer stores, stores property supervision power is insufficient, dealer service ability varies greatly, the integrity of the lack of the mechanism, business model homogenization problems become constraints of traditional computer stores to the healthy development of the ills. At the same time, the rise of the chain type 3C stores and e-commerce platform has also been a great challenge to the development of the traditional IT. In particular,the rapid development of e-commerce, the IT industry structure, business philosophy and mode, consumer behavior has brought about the impact of change.Xinjiang Baihuacun computer mall is the leading enterprise in Xinjiang IT computer stores, after 15 years of development has encountered operating difficulties, faced with the decline in sales of stores, shops and rental rates, tenants will be difficult. On the basis of comparing the development of IT computer stores, electronic commerce, and the development of Baihuacun, the paper analyzes the development strategy of and Online Offline, and analyzes the problems and difficulties that may be encountered in the implementation of the new business model.At present, the research on the development path of the IT computer stores under the influence of electronic commerce, this paper studies the development of the whole industry,the status quo, the business environment, and the development direction of the organization.Also to corporate entities as the research sample, based on the special political and economic environment, location to analyze the industry environment, market environment, re construction of the play adaptation environment for the development of e-commerce business model, the bottleneck of the development of domestic IT computer store formats in the current has some practical significance.