The Research Of Project Management For Jinan Unicom Internal Electronic Mall

With the development of Purchasing Theory, the Centralized Purchasing model iswidely applied by enterprises. This is not only because Centralized Purchasing canlower the purchasing costs and improve the quality of goods and materials, butbecause Centralized Purchasing plays a key role in the improvement of enterprises’core advantages.Since1994, the Chinese Telecommunications Industry has gone through theseparation of postal services from telecommunication services, the separation ofmobile telecommunication services, the separation of South and Northtelecommunication operation, and the latest enterprises reorganization and enterprisesmerger, which lead the Chinese Telecommunication Industry to the formation of“Three Giant Telecommunication Operators”--China Telecommunication, ChinaMobile, and China Unicom. These three operators enjoy the qualification offull-service operation. Meanwhile Chinese telecommunication market has formed arather mature competition environment, the market competition changing from thepreemptive market model to an internal competition model by promoting service,brand value and value creativity. One of enterprises major methods to cope withmarket competition and to improve value creativity is to enhance the utilizationefficiency of different resources, reduce costs, and strengthen elaborate management.Especially, in2008after the establishment of the new China Unicom, China Unicomnot only faced the development opportunity brought by the combination of mobile netand fixed net, but also the challenge of how to improve the resource utilizationefficiency. There is urgent need for China Unicom to take further move to integrateenterprise’s resources, and truly achieve the effect of “1+1<2” in operation cost, whilethe integration effect of “1+1>2” in resource utilization efficiency, improvingefficiency in the use of funds, and achieving resource intensive management.Under this circumstance, China Unicom, Jinan branch commits itself todeveloping “Internal E-shopping mall”, by means of an electronic platform to achievecentralized purchasing, enhance the transparency of materials management, reduce costs, and avoid capital settlement risk. This thesis takes the “Internal E-shoppingmall” as the research object, studying on how to use the theory of project managementin it, and improve standardization of system development, reduce development risks,guarantee the success of the project, which has an important guiding meaning for thedevelopment of Jinan Unicom.