Study On Improvement Of The Logistics Distribution Of Fresh Fruit Electronic Commerce Of D Company

Fresh fruit online shopping with the rapid development has become the bright younger generation of electronic commerce industry. Unlike any other products, The development of Fresh fruit electronic commerce is more demanding on logistics, especially on distribution owing because of the particularity of the fruit quality and the distribution of the timeliness requirements. The existing fresh product distribution system is difficult to meet the needs of the development of fresh electronic commerce, but also cannot meet the consumer's demand for safe and fast, high quality fruit products. A series of problems has become the biggest bottleneck in the development of fresh electronic commerce such as the distribution of high cost, low efficiency and high rate of damage. Therefore, this thesis has certain theoretical and practical significance for the research on the logistics distribution of fresh fruit.Guangzhou D Company is a fruit wholesale and retail electronic commerce enterprise which is the gold seller on Taobao and also the fastest growing fruit E-shop in Guangdong Province. In the process of development, D company is facing such distribution problems as the current distribution model reducing the company's control, high damage rate and high distribution costs, which restrict the further development.Therefore, D company began to emphasize on logistics distribution. In order to optimize the distribution, it is necessary for D company to promote the efficiency and the quality of delivery process with some scientific and reasonable theory, logistics management methods and tools.In this thesis, we would study on D company with the optimization of logistics distribution based on the logistics distribution status. Firstly, theories about fresh agricultural products logistics, e-commerce logistics distribution mode, logistics business process optimization and agricultural product packaging would be introduced. Secondly, we will get to know the company's status quo by interview and analyze the business process. Based on the comprehensive collection of logistics and distribution related information, the impact factors of D company's existing logistics distribution are further analyzed. Thirdly, some optimization suggestions could be brought forward by analysis with distribution mode, distribution business process and sorting packaging. Finally, we would illustrate how to carry out the new scheme and pre-evaluate the achievement. Finally, with illustrating the implementation of the optimization scheme, the efficiency, cost and service quality of the distribution are evaluated.The research aims at the logistics distribution of D company, analyzing and optimizing the logistics distribution mode and business process. This study emphasizes the way to promote the company's value, decreasing waiting time and optimizing the process when people are doing purchasing. With the help of improving, the company could formulate a better plan, supplying material to departments at the right time, which brings high benefits to D company and is significant to the whole industry. Finally it achieved the reduction of logistics and distribution costs, improving the efficiency of delivery, and further accelerating the development of enterprises. Meanwhile, it provides theoretical and practical guidance for the majority of small and medium-sized fresh fruits electronic commerce.