The Development Strategies For SM Company

with the competition becoming more and more fiercely and the OEM' s popularization in manufacturing industry, SM company has met a serial problems,which supported by 65 shoe factories. At the recent two years, SM's order quantity reduced a lot, also the order can't be controlled by itself;At the mean time, SM as the subsidiary for ST, internal management and the top management also not sure the company's future development direction. How to make the company be good and be strong again, what is the company's future development direction, which become the top priority issue that need to be solved.This essay took SM company's development strategy as the object, try to find out the outside environment impact through PEST analyst,to find out the outside conditions that benefit SM company, then from company's organization structure,management system,order receiving, production management,Technology Development and etc issues to make analyze SM's internal management and company's operating. Through SWOT analyst, and so as to bring up SM company should take WO strategy as the main strategy, use“one center two wings” as the priority,and take the “ insisting two principles,three claims ” as the complementary. In order to ensure the strategy to be successful, it brings up the relative safeguard measures and suggestions.The essay adopted the case study method, use the way of finding issues and resolving issues, to deep analyze SM company's facing issues both inside and outside, bring up the company's development strategy and re-position company's strategy development goal. At the same time, providing the effectiveness measures to make sure the goals' realization.The study results that this essay shows, not only benefit SM company's transformation and upgrade,to promote SM's growing, to drive ST's development, also can take an good example for other tannery, shoe factory's strategy setting up, to lead the tannery industry and shoe making industry's development and upgrade, to advance tannery industry's technology development and to promote local place's economic development and to improve the employment.